Latest Episode:
Empathy meets strategy: The art of change management in healthcare
In this episode of For the Better, we get to know Maureen Li, the Digital Marketing Technology Manager at Emerson Health. We discuss Maureen's unique journey from an art history major at Tufts University to her pivotal role in healthcare marketing. Drawing on her background in art and psychology has equipped her with transferable skills that shaped her approach to the website redesign project at Emerson Health.
The conversation highlights the importance of making healthcare information accessible and patient-friendly, emphasizing an evidence-driven methodology and strategic partnership with internal stakeholders to prioritize patient experience. Maureen’s fresh perspective and curiosity demonstrate how embracing a beginner’s mindset can lead to innovative solutions in healthcare marketing.
For the Better is a podcast for those working to affect change across the healthcare industry.
Recent Episodes
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Melissa Fors Shackleford, Shackelford Strategies
In this episode, Melissa Fors Shackleford unpacks how inclusive marketing—when rooted in purpose, empathy, and action—can expand access, reduce stigma, and build lasting trust. Drawing on her 25-year career, Melissa shares stories and strategies that challenge healthcare marketers to move beyond performative gestures and truly serve every patient, at every touchpoint.
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Chris Hemphill, Modular Feedback
Chris Hemphill unpacks how bias in healthcare AI starts long before the algorithm—rooted in systemic inequities, incomplete data, and historical mistrust. Tune in to explore why building ethical, inclusive AI demands lived experience, cultural competency, and a relentless commitment to trust.
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Jean Hitchcock, Women Leading Healthcare
A conversation with Jean Hitchcock on how women are transforming healthcare leadership through mentorship, resilience, and supportive networks.
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Dean Browell, Digital Ethnographer
A discussion of Dean’s pioneering work w/digital ethnography & social listening at Feedback and how it can transform consumer engagement.
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Richard Baldwin on Digital Engagement in Healthcare
Insights on consumerization in healthcare, how the pandemic impacted digital engagement, and how AI and other innovative technologies are revolutionizing the healthcare system.
Stay ahead of the curve
Cash for change
I started this podcast as a way to learn from other change-minded folks who want to use their business or organization as a force for good. If it helps me (and you) lean in to change and lead with with a little more curiosity, then I’ll count it as a win.
If you’re up for a chat or would like to suggest a guest, I’d love to hear from you.
Ben Cash, Host, For the Better