Healthcare Marketing Predictions in 2026
What does the future hold for healthcare marketing as we head into 2026?
In this episode of For the Better, Lauren Minors sits down with Colin Hung, one of the most connected voices in healthcare marketing and health IT. Colin is Editor-in-Chief of Swaay Marketing Community and Editor at Health IT Today, and he shares what he’s seeing across more than 40 conferences a year.
Together, they explore the biggest healthcare marketing and digital trends of 2025—and what marketers should prepare for in 2026—including frozen budgets, smarter measurement, digital front doors, in-person events, and the changing role of conferences and booths. Whether you’re a healthcare marketer, health system leader, or digital strategist, this conversation is packed with practical insights you can apply right now.
For the Better is a podcast for those working to affect change across the healthcare industry.
Recent Episodes
-
Melissa Fors Shackleford, Shackelford Strategies
In this episode, Melissa Fors Shackleford unpacks how inclusive marketing—when rooted in purpose, empathy, and action—can expand access, reduce stigma, and build lasting trust. Drawing on her 25-year career, Melissa shares stories and strategies that challenge healthcare marketers to move beyond performative gestures and truly serve every patient, at every touchpoint.
-
Chris Hemphill, Modular Feedback
Chris Hemphill unpacks how bias in healthcare AI starts long before the algorithm—rooted in systemic inequities, incomplete data, and historical mistrust. Tune in to explore why building ethical, inclusive AI demands lived experience, cultural competency, and a relentless commitment to trust.
-
Jean Hitchcock, Women Leading Healthcare
A conversation with Jean Hitchcock on how women are transforming healthcare leadership through mentorship, resilience, and supportive networks.
-
Dean Browell, Digital Ethnographer
A discussion of Dean’s pioneering work w/digital ethnography & social listening at Feedback and how it can transform consumer engagement.
-
Richard Baldwin on Digital Engagement in Healthcare
Insights on consumerization in healthcare, how the pandemic impacted digital engagement, and how AI and other innovative technologies are revolutionizing the healthcare system.
Stay ahead of the curve
Cash for change
I started this podcast as a way to learn from other change-minded folks who want to use their business or organization as a force for good. If it helps me (and you) lean in to change and lead with with a little more curiosity, then I’ll count it as a win.
If you’re up for a chat or would like to suggest a guest, I’d love to hear from you.
Ben Cash, Host, For the Better