Better Digital Transformation Through Product Management at Cedars-Sinai

Have you ever pondered the intricate relationship between healthcare and technology? Imagine a hospital environment where patients find precisely what they need online without hassle, and doctors communicate their value effortlessly. Could there be a solution to harmonize this complex data and improve everyone's experience?

Christina Valls is the Associate Director of Product and Enablement at Cedars-Sinai, the largest non-profit hospital in the western US, pioneering innovative patient care. She unravels how her team is turning these challenges into opportunities, emphasizing outcomes-focused product development to enhance patient experience and drive business growth in the healthcare industry. By prioritizing operational efficiency in healthcare projects, service providers can lessen the administrative workload on healthcare professionals, improving their focus on patient care. Her team's approach to innovation is grounded in creating digital tools that benefit patients and providers alike, ensuring Cedars-Sinai remains at the forefront of the healthcare revolution.

Tune in to this episode of For the Better as Ben Cash interviews Christina Valls, the Associate Director of Product and Enablement at Cedars-Sinai, about implementing digital innovation in healthcare. They delve into the significance of scalability and efficiency in digital health solutions, navigating change within teams and organizations, the value of cross-functional collaboration, and the strategic thinking behind developing impactful digital products.

Here’s a glimpse of what you’ll learn:

[1:27] Christina Valls highlights the product manager’s role in a healthcare organization
[2:41] How health systems are shifting to an outcomes-based focus
[5:24] Insight into the diverse backgrounds of Cedars-Sinai's product management team
[10:39] Leveraging digital innovations like the virtual second opinions platform
[11:39] How operational efficiency is key in healthcare tech adoption
[16:02] Christina highlights the challenges and solutions in refining healthcare data

Resources mentioned in this episode:

Quotable Moments:

"The biggest thing that we're looking for is that person who can bring together the consumer voice, the technical limitations, and the business strategy."
"Things are changing, and I think they're changing for the better to kind of bring in that product management competency."
"How do we shift the conversation from a project-based approach to implementing things to that product-based approach?"
"We're starting to unpack a lot more of the intricacies of the different values that a provider has attached to them."
"You have to be really sensitive about how much you're adding to the workflows of folks."

Action Steps:

Develop a strong digital strategy focusing on outcomes-based results: Utilizing an outcomes-based strategy ensures digital initiatives are purpose-driven and meet the real needs of both patients and providers.
Prioritize operational efficiency in digital healthcare projects: It lessens the administrative workload on healthcare professionals, improving their focus on patient care.
Regularly review and clean up provider and location data: Accurate data is crucial for AI-based improvements and helps patients easily find and connect with the appropriate healthcare providers.
Embrace cross-functional collaboration within your organization: Diverse perspectives and expertise from different teams can lead to more innovative and patient-focused solutions.
Continuously measure and assess digital product performance: Tracking metrics allows for constant optimization and improvement of the patient and provider experience.

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