Bridging Healthcare Gaps Through Digital Transformation

                          Jared Johnson

                             Praia Health

As digital technologies disrupt every sector, the health sector stands firm yet restless against the tides of change. Innovation and tradition collide in an industry as old as time, setting the stage for a monumental paradigm shift. How can industry leaders foster transformation within this stronghold?

Jared Johnson is the Chief Marketing Officer at Praia Health, the first consumer experience orchestration platform for healthcare, revolutionizing how health systems engage and retain patients. With a robust background in healthcare marketing, Jared offers a compelling look at how the industry can innovate by embracing consumerism and leveraging technology to enhance accessibility and personalization. He explains how Praia Health's innovative platform creates a unified digital experience, enabling health systems to meet patient needs through personalized interactions. With success stories and practical applications of implementing change within complex systems, he illustrates the tangible benefits of reducing technical debt and fostering interconnected ecosystems. His approach prioritizes a deep understanding of revenue cycles and consumer engagement, aligning organizational goals with evolving patient expectations.

Tune in to this episode of For the Better as Ben Cash hosts Jared Johnson, Chief Marketing Officer at Praia Health, to discuss the complexities of digital innovation in healthcare. Jared shares valuable insights on the evolution of consumerism within the healthcare sector, the potential of retail health, and the nuances of technology adoption. He also delves into Praia Health's approach to bridging the gap between current health system capabilities and evolving consumer demands.

Here’s a glimpse of what you’ll learn: 

• [1:17] How Jared Johnson’s extensive healthcare background shaped his understanding of digital innovation

• [3:14] The challenges of driving change in the healthcare industry

• [5:11] Insights into shifting consumer expectations post-COVID

• [10:11] How Praia Health bridges healthcare gaps

• [14:00] Enhancing data visibility for health systems

• [19:38] The digital flywheel concept: Transforming healthcare change management

• [24:34] Jared's vision for the future of healthcare in the next decade

• [25:52] The impact of recent shifts in retail health on the industry

Resources mentioned in this episode:

• Ben Cash on LinkedIn

• Reason One

• For the Better 

• Jared Johnson on LinkedIn

• Praia Health

• Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World by Gary Vaynerchuk 

• Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore 

• Healthcare Rap

• B2B Revenue Vitals Podcast                    

Quotable moments: 

• "The longer you're in healthcare, you start to see why innovation happens in some ways and doesn't in others."

• "Consumers don't just have choices; they have expectations — that's what affects whether somebody ultimately seeks care."

• "Retail health is evolving, and it's not necessarily the answer to everything we thought about consumerism."

• "There are a lot of good, smart people trying to solve these historic challenges and problems in healthcare."

• "We can always look back at the progress we've made — when we are approaching it as partners."

Action Steps:

1. Understand the patterns of digital Innovation: Spend time analyzing the evolution of digital tools and how they impact business strategy. This understanding helps identify which technologies are genuinely valuable, preventing the chase of every new "shiny object."

2. Follow the money in healthcare: Study the financial flows within healthcare systems, including reimbursement and provider relationships. By grasping these dynamics, you can better appreciate why certain innovations succeed while others falter, thus aligning your technological initiatives with the industry's economic realities.

3. Embrace consumerism in healthcare: Shift your mindset to see patients as consumers with expectations — not just care recipients. This evolution drives the need for better, more accessible digital experiences, addressing the disconnect between consumer expectations and what healthcare systems currently offer.

4. Leverage identity and personalization platforms: Implement tools like Praia Health's platform to improve personalized patient experiences by integrating fragmented digital solutions. This approach facilitates a seamless consumer experience, overcoming internal silos and technical complexities.

5. Adopt a Flywheel Approach for continuous improvement: Use the flywheel concept to drive technological change management by focusing on incremental improvements and enhancing customer satisfaction. This method builds momentum over time, aligning organizational strengths with technological advancements.

Sponsor for this episode...

This episode is brought to you by Reason One, a group of problem-solvers and change-makers who help those who do good, do better. Whether you work in healthcare, a nonprofit, or a mission-driven organization, we help create beautiful, effective experiences for you and the people you care about.

Start turning your meaning into the message and your audience into advocates. Visit reasonone.com today.