How Responsive Fundraising Can Maximize Your Impact

Gabe Cooper
Virtuous

Generosity is capable of creating profound change in the world. Imagine how our posture towards generosity would grow if nonprofits prioritized their relationship with us, furthering our desire to give to organizations and charities. What steps can nonprofits take to create personal relationships with their donors? 

Gabe Cooper, the Founder and CEO of Virtuous, is passionate about creating market-defining software that helps nonprofits reimagine generosity. Virtuous is currently the only responsive fundraising platform designed to assist nonprofit teams in building better donor relationships and increasing their impact. Gabe encourages nonprofits to incorporate personalized communication into their fundraising tactics and observe the effects on donor retention and monetary gifts.

In this episode of For the Better, host Ben Cash sits down with Gabe Cooper, Founder and CEO of Virtuous, to discuss responsive fundraising and how to implement it in nonprofits. Gabe highlights the importance of innovating processes, executing innovative strategies in smaller organizations, embracing failure, and finding the right next step. Listeners will gain valuable insights on how to make their fundraising efforts more effective and impactful.

Here’s a glimpse of what you’ll learn: 

• Gabe Cooper talks about being a single-issue organization focused on generosity

• What is responsive fundraising? 

• Implementing responsive fundraising tactics in nonprofit organizations 

• Knowing the next right thing to do — and permitting yourself to fail

• Gabe's journey to founding Virtuous and the mentors who influenced him

• The push for innovation in nonprofit organizations

• Gabe talks about how the pandemic encouraged his intentionality 

• What Virtuous is looking forward to accomplishing next

Resources mentioned in this episode:

• Ben Cash on LinkedIn

• Reason One

• For the Better

• Gabe Cooper on LinkedIn

• Virtuous

• Responsive Fundraising: The donor-centric framework helping today's leading nonprofits grow giving by Gabe Cooper and Mckenna Bailey    

• ”The way we think about charity is dead wrong | Dan Pallotta”  

Sponsor for this episode...

This episode is brought to you by Reason One, a group of problem-solvers and change-makers who help those who do good, do better. Whether you work in healthcare, a nonprofit, or a mission-driven organization, we help create beautiful, effective experiences for you and the people you care about.

Start turning your meaning into the message and your audience into advocates. Visit reasonone.com today.