The Evolving Landscape of Healthcare Data Analytics

Adam Kruse and Christy Jones
Eruptr and Reason One

Have you ever considered how much of your data is used for analytics and personalization? Knowing how your data is collected is essential for preserving your identity and privacy. However, recent regulations have raised concerns about the lack of transparency surrounding widespread online tracking technologies.

Adam Kruse is the Director of Technology at Eruptr, one of the largest healthcare-focused digital media risk assessment companies. Christy Jones is the Director of Marketing and Optimization at Reason One, a full-service digital strategy agency. They convene to discuss the challenge of maintaining HIPAA-compliant analytics while preserving user-targeted optimization and personalization strategies. Christy’s expert advice on the topic surrounds the changes in the current marketing climate from an analytic standpoint. Meanwhile, Adam shares how companies had to adjust their advertising solutions to meet regulations and how Eruptr’s Privacy Defender achieves those standards.

In this episode of For the Better, Ben Cash and co-host Lauren Minors welcome Adam Kruse, Director of Technology at Eruptr, and Christy Jones, Director of Marketing and Optimization at Reason One, to discuss one of the biggest challenges in the optimization of analytics and advertising solutions — data privacy. They share their expert opinion on the impact of the Department of Health & Human Services (HHS) tracking guidance on personalization strategies, the future of data privacy, why Google Analytics is not HIPAA-compliant, and the legal considerations surrounding marketing solutions.

Here’s a glimpse of what you’ll learn:

• Adam Kruse and Christy Jones discuss the impact of the HHS tracking guidance on analytic solutions

• How data privacy will affect marketers in the future

• Christy’s insights on Google Analytics being non-HIPAA compliant

• Adam describes the benefits of Eruptr Privacy Defender

• How legal changes impacted tracking-reliant advertising solutions

• Christy shares alternative tools for Google Analytics

• Timeline for gathering sufficient HIPAA-compliant data to drive decision making

Resources Mentioned in this episode:

• Ben Cash on LinkedIn

• Reason One

• For the Better 

• Adam Kruse on LinkedIn

• Eruptr

• Christy Jones on LinkedIn

• Lauren Minors on LinkedIn

• Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates

• Facebook Is Receiving Sensitive Medical Information from Hospital Websites  

Sponsor for this episode...

This episode is brought to you by Reason One, a group of problem-solvers and change-makers who help those who do good, do better. Whether you work in healthcare, a nonprofit, or a mission-driven organization, we help create beautiful, effective experiences for you and the people you care about.

Start turning your meaning into the message and your audience into advocates. Visit reasonone.com today.