Navigating Change: Strategies and Priorities for Healthcare Marketing Teams

Artificial intelligence (AI) has been a game changer in healthcare marketing. Whether looking to improve patient engagement, optimize digital marketing efforts, or better track and analyze data, AI can help achieve your goals more effectively and efficiently. However, what key strategies and priorities should healthcare marketing teams consider when implementing AI in marketing plans?

Aaron Mauck, former Harvard faculty and Managing Director and Healthcare Strategy Lead at Endeavor Management, leverages his extensive healthcare background to support digital initiatives by generating strategic and operational insights to tackle the core challenges impacting performance. Highlighting the challenges marketing teams face in keeping up with the rapid evolution of AI-powered health marketing, Aaron emphasizes an understanding of the evolving consumer landscape to shape loyalty and drive success. Marketers should prioritize a task-oriented design, simplifying the customer journey instead of introducing new technologies that increase friction. In addition, while generative AI can help streamline content creation and improve UX, it’s crucial to acknowledge the need for human oversight to ensure quality.

In this episode of For the Better, Ben Cash once again hosts Aaron Mauck, Managing Director and Healthcare Strategy Lead at Endeavor Management, to discuss the challenges of AI implementation in healthcare marketing. Aaron highlights the potential of generative AI to simplify content creation and improve UX, explains the importance of a task-oriented UX design, and dissects the 70/20/10 rule in digital road mapping.

Here’s a glimpse of what you’ll learn:

Aaron Mauck discusses marketing challenges in the healthcare industry

The potential of generative AI to simplify content creation and improve UX
The importance of understanding the evolving consumer landscape
Aaron highlights the challenges of digital teams
What is the 70/20/10 rule in digital road mapping?
Steve Jobs’s approach as a model for designing digital healthcare experiences
Digital marketing trends and consumer experience

Resources mentioned in this episode:

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